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Patrick Auger

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Opinion: How to Market Dominance in MMA A trilogy bout between Amanda Nunes and Valentina Shevchenko does not appear to be on the horizon anytime soon because of how the Ultimate Fighting...
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Opinion: The Art of Public Negotiations While the stances they have taken on fighter pay were greeted by widespread admiration, Henry Cejudo and Jon Jones do not figure to find a pot...
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What’s Best for Business: UFC on ESPN 9, UFC 250, UFC Fight Night 172 Sherdog contributor Patrick Auger determines the best-case scenarios involving the Ultimate Fighting Championship’s next three events.
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Bad Beat: The Business Effects of Judging in MMA Poorly scored bouts not only have immediate short-term financial ramifications for fighters but also have a negative effect on their long-term...
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Opinion: UFC’s COVID-19 Gamble Pays Off The Ultimate Fighting Championship made the right call, at least from a business perspective, by moving forward with UFC 249 on May 9, writes...
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Opinion: COVID-19 Response Highlights Dazn’s Struggles With a billionaire stopgap between the startup and insolvency seemingly removed, the company will have to find a creative way to entice...
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How Many PPV Buys Will UFC 249 Generate? Even as the Ultimate Fighting Championship prepares for its return on May 9, doubt remains involving how well it will perform with fans yearning...
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Opinion: MMA’s COVID-19 Cash Crunch Any way you look at it, the coronavirus pandemic is bad for business, and the mixed martial arts industry faces some tough challenges ahead,...
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Devil’s Advocate: What if Dana White was Right? The Ultimate Fighting Championship president has made it clear that he will do everything in his power to make sure his company fulfills its...
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Opinion: The Ringmaster’s Drive to Beat COVID-19 Those who think UFC President Dana White is going to have a sudden change of heart and cancel UFC 249 due to the coronavirus pandemic may want...


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